Francisco Diaz

Education

Research

Oral Presentations

Diaz-Valenzuela, J.-F., & Skobba, K. (2025). Demographic characteristics and rental assistance use. Presentation at the Housing Education and Research Association Conference, Blacksburg, VA.

Diaz-Valenzuela, J.-F., Skobba, K., & Garcia, A. (2023). Hispanic renters: Comparison of demographic characteristics and use of rental assistance. Presentation at the American Council on Consumer Interests Conference, Las Vegas, NV.

Diaz-Valenzuela, J.-F., Holman, M., Zhang, Y., & Skobba, K. (2023). Local leaders’ perceptions of housing access and segregation in their communities. Presentation at the American Association of Family and Consumer Sciences Conference, Baltimore, MD.

Poster Presentations

Diaz-Valenzuela, J.-F. (2025). Evaluating the effectiveness of questionnaire and educational videos: A university pilot study. Poster presented at the American Council on Consumer Interests Conference, Pittsburgh, PA.

Diaz-Valenzuela, J.-F., & Cusumano, C. (2024). Consumer saving behavior: A multiclassification approach. Poster presented at the American Council on Consumer Interests Conference, Milwaukee, WI.

Diaz-Valenzuela, J.-F. (2022). Local views on housing access. Poster presented at the American Council on Consumer Interests Conference, Clearwater Beach, FL.

Teaching

University of Georgia, Instructor: FHCE 1110, Consumers in Our Society

University of Georgia, Graduate Teaching Assistant

UV, Mexico, Instructor: Economic Development, Econometrics, and Research Workshops.

Current Research

My research examines how educational, socioeconomic, and cultural factors shape consumer and family behavior, with an emphasis on decision-making and well-being. I study how individuals and families make lifestyle choices, and how education can encourage intention and informed decision-making across diverse populations. My overarching goal is to contribute to evidence-based strategies within consumer economics that promote sustained well-being through education, behavioral insights, and policy engagement.

Areas of Research Interest:

Housing segregation among minorities,
Consumer education and financial well-being,
Cultural influences on consumer behavior,
Public policy and equitable opportunities

Publications

Skobba, K., Durham, J., & Diaz-Valenzuela, J.-F. (2024). Achieving equitable access to housing through a community-based approach. Journal of Family and Consumer Sciences, 116(2), 5–9. https://doi.org/10.14307/JFCS116.2.5

Diaz-Valenzuela, J.-F., Holman, M., Zhang, Y., & Skobba, K. (2022). Local leaders’ perceptions of housing access and segregation in their communities. Family and Consumer Sciences Research Journal, 50(4), 272–287. https://doi.org/10.1111/fcsr.12439