Money affects nearly every aspect of your life - yet most of us never learned how to manage it with confidence or clarity.
At the Love and Money Center, our student financial planners help you build a healthier relationship with money. Whether you're working to understand your spending patterns, create a sustainable budget, tackle debt, or simply feel less anxious about your finances, our student financial planners provide judgment-free, personalized support - completely free of charge.
We serve clients nationwide through virtual sessions and in the greater Athens area through in-person appointments.
Our financial planning and coaching services are provided by students in the Financial Planning program and Behavioral Financial Planning/Financial Therapy certificate program in the College of Family and Consumer Sciences, working under the close supervision of financial planning faculty.
Financial Planning & Coaching Services
Financial stress can feel overwhelming - whether you're struggling to stick to a budget, feeling anxious about debt, or unsure where your money actually goes each month. We understand that money problems aren't just about numbers - they're about habits, emotions, and patterns that often have deep roots.
Our student financial coaches help you understand why you make the financial decisions you do and how to create sustainable change. Working with you on budgeting, saving, spending, managing debt, planning for goals, and building confidence, they bring insights from their training in behavioral finance and financial therapy to help you move from financial uncertainty to clarity.
Whether you're facing an immediate money challenge or want to build long-term financial health, our coaches can provide practical tools and judgment-free support - at no cost to you.
FAQs
- What are your hours?
- Where are you located?
- Where should I park? Do I have to pay for parking?
- I’m not in Athens. I’m not even in Georgia. Can I still request services?
- What are the fees for financial planning and coaching services?
- What are your hours?
We offer appointments on:
- Mondays – Thursdays from 9 a.m. – 8 p.m. (last appointment begins at 7 p.m.), and
- Fridays from 9 a.m. – 5 p.m. (last appointment begins at 4 p.m.).
We do not offer services when the University of Georgia is closed (e.g., holidays, inclement weather) and at various times throughout the year (clients are provided with advanced notice).
- Where are you located?
The Love and Money Center operates in two locations on South Campus. Our main offices, front desk, and lobby are in the McPhaul Center at 202 Carlton St., Athens, GA 30602. We also maintain clinical space at the Charles Schwab Center next door.
- Where should I park? Do I have to pay for parking?
You can park for free in lot S10 next to the McPhaul Center. Park in the spots that have signs marking them as reserved for the Love and Money Center.
When you check in at the front desk, we will give you a parking pass to place on your car dashboard while you attend your appointment. This pass will only be good for the duration of your appointment time.
- I’m not in Athens. I’m not even in Georgia. Can I still request services?
Yes! We offer our financial planning and coaching services throughout the United States via videoconferencing.
- What are the fees for financial planning and coaching services?
Free.
When It's More Than Money
Financial challenges often come with anxiety, relationship conflict, or stress that affects your overall well-being. If you're finding that your struggles with money are connected to deeper emotional patterns or relationship dynamics, our individual, couple, and family therapy services can help. Sometimes the path to financial health includes addressing what's underneath.